Demand Media continues to invest into content and content infrastructure:

SANTA MONICA, Calif.–(BUSINESS WIRE)–Demand Media, Inc., the next-generation social media company, today announced its acquisition of ExpertVillage.com, the premier Internet source for professional “how-to” videos filmed and produced by local filmmakers that feature experts on a broad range of topics. The acquisition significantly expands Demand Media’s social media platform with a growing library of diverse video content to be distributed across its network of niche social media web properties and available for users to integrate into their Channelme.tv video sites.

Launched with video in 2006, ExpertVillage is a highly trafficked video portal for how-to information and the largest provider of “made for the Internet” video content. This content was created through ExpertVillage’s proprietary process wherein filmmakers select specific how-to topics and produce videos on that subject matter. The filmmaker engages an expert on the selected topic and produces approximately 15 short how-to videos.

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“We intend on increasing the scale of ExpertVillage’s existing business and expanding into new content areas,” said Demand Media co-founder and CEO, Richard Rosenblatt. “While we have enhanced our media properties through textual, photographic and social media content, we were seeking a video solution that could be integrated into our platform. ExpertVillage’s video solution and its network of filmmakers epitomize our approach to new media and our scale will provide their filmmakers with substantially more topics to develop. We are anxious to begin working together as one company.”

[full Press Release]