Google to remove adult traffic from Adsense for Domains
As several sources have reported, Google has asked their Adsense for Domains publishers, Google will not accept any adult domains in the program as of May 31st, 2007. The domain parking company and marketplace Sedo had already recently warned that adult domains with non-adult keywords would not display any ads.
[...] Google is not only getting rid of adult domain names in their domain parking program, they are now also trying to clean up the arbitrage play. Arbitrage means driving traffic to your sites from cheaper keywords (sometimes on other ad-networks) and then converting them to higher paying keywords on your own site, in order to pocket the difference. This strategy is often employed on so-called “Made for Adsense” sites. Numerous AdSense publishers have been receiving emails from Google the past couple of days stating that their use of their AdSense account is an unsuitable business model and that accounts would be disabled as of June 1st, giving publishers about two weeks notice to prepare for the loss of the AdSense accounts… and since it seems that arbitrage publishers are the ones receiving this account disabled email, to give those publisher enough time to shut down accounts or use an alternative source for their outgoing traffic. [...]
[...] In a surprising email Google told their Adsense for Domains publishers that they are re-allowing Adult Domain Traffic into their network. In April they had announced that all publishers had to remove adult domain names from their portfolios by May 31st. It can only be assumed that this change of mind might be based on the fact that some of the biggest Adsense for Domains publishers have recently switched the adult traffic to other advertising networks. Maybe Google did not realize how big this chunk of business is? [...]