Comments on: The cold war against direct navigation

By: Nicole Thompsen

Nicole Thompsen — Wed, 23 Dec 2009 10:37:40 +0000

Som det bra folket av silver sterling silver garnet earrings fortsätter för att göra den stolt legaten av Wilsdorf, begåvningen av stort grundare iscensätta för precision och den ska designen bleknar aldrig bort, som alla känner igen nu det känt av silver earrings, som den mest överman brännmärker av klockan i världen. Det finns några egentligen highqualitykopiasilver earrings klockor ut där. De mest sällsynta silver earrings Panerai klockorna introducerades allra i 2006. Det finns mer och mer silver earrings kopiaåterförsäljare som erbjuder TORSK som en bilda av betalning. silver earrings kopiaklockor graderas allmänt in i fem enligt deras kvalitets-. Detta modellerar av silver earrings är en göra perfektgåva för en kvinna med utformar. Kopiasilver earrings klockor är tillgängliga i olikt graderar av kvalitets- som kan vara av endera very kick eller fattigt kvalitets-. Så långt, som kvalitets- är angick silver earrings kopior, är det bäst. Med de stora looksna, som kopiasilver earrings klockor erbjuder, ingen kan motstå frestelsen av köpandet dem. Datejust kopia silver earrings. Det hjälper kunderna att välja deras önskade. Därför att konsumentsmak är unik och alla något liknande att ha klockan enligt deras primat. Uppsättningarna för klocka för kopia för silver earrings pärla de ledar- ett nytt standart för den silver earrings samlingen. Dess avbilda och sanningförhöjningar brännmärkalojaliteten för silver earrings klockor. Den är mycket mer fin än ostronarmbandet. Klockan för kopian för den silver earrings pärlan den ledar- har precis lite en skillnad i prissätta från den original- silver earrings klockan. Men det kvalitets- och designen är mycket mer förbättrad.

By: » Microsoft to buy Yahoo! - what does this mean for domains? (DomainEditorial.com)

Fri, 04 May 2007 15:38:50 +0000

[...] ParkedNames issued this short statement: “Yahoo! and Google do not see the value in domain traffic and are making a slow but certain move away from supporting domain monetization.” If you consider the termination of Klickerz by Skenzo (which mainly uses a Google feed) and the earlier split between DomainSponsor and TrafficClub (TrafficClub was sharing DomainSponsor’s feed), this might just be a sign of the times to come (the cold war against domain traffic). [...]

By: Frank Michlick

Frank Michlick — Sat, 21 Apr 2007 22:57:10 +0000

John, I wonder how much it was before the Google change. Do you have any numbers for that as well?

/Frank

By: john demayo

john demayo — Sun, 08 Apr 2007 05:21:05 +0000

This type of traffic, where some inputs the domain name into the search engine instead of directly into the browser bar, for my generic type-in domains, represents 1-2% of my traffic (looking at referrers).

By: Frank Michlick

Frank Michlick — Sun, 08 Apr 2007 02:33:15 +0000

Richard, thanks for the kind words. I did not mean to imply that you are part of the “cold war” – basically this war is about the dependence of the domain industry on yahoo and google, when yahoo and google try to gain their independence. Development and direct advertiser relationships seem to be the way out of this.

It is actually in Google and Yahoo’s best interest not to expose the size of this channel and the channel itself to their advertisers, because if the advertisers were aware of the existence, I could imagine that some of them would go directly to domainers and the domain channel.

Richard, what I would really like to hear more about is why you have experienced bad conversion rates from the domain channel. Are you able to share any details and comparison from individual compaigns, or have you done so and I just missed it?

I can only imagine how powerful the SEO crowd and the domainers could be, if only they worked a little closer together.
/Frank

By: Richard Ball

Richard Ball — Sun, 08 Apr 2007 02:20:41 +0000

Hi Frank. I enjoy reading your blogs, too.

I don’t believe Google used to display AdWords ads on domain searches. It is a peculiar change. It does create a need for domain name reputation management, don’t you think?

BTW, I would like to point out that I’m not “against” parked domains. When I manage PPC accounts, whether on Google or Yahoo, I like to keep the search advertising separate from the contextual advertising. Having parked domain traffic show up in both categories makes it difficult to adequately track results. My frustration, then, is with the search engines themselves and how they distribute ads. Seems to me that creating a separate network, a “domain network” for Google AdWords and a “domain match” for Yahoo! Search Marketing would be the way to go. A little more transparency is in order. I actually have a decent amount of respect for domainers. You’d be amazed how many in the SEO/M field read domainers’ blogs.

Anyway, thanks for the link and the well researched post. I’m a DomainEditorial.com subscriber.

By: gpmgroup

gpmgroup — Sun, 08 Apr 2007 01:39:17 +0000

Google changed the way they handle url queries in early September 2006 and surprisingly the change did not draw much comment.

Before then they used to return a page with:

If the URL is valid, try visiting that web page by clicking on the following link http://www.cameras.com

Their reason for making the change was for improving user experience especially for typos, however it also had the effect of showing users Adword adverts rather than the adverts on each domain.

Recently they have adjusted the returned search pages for url queries so that (provided the pages are in their index) the actual url will rank 1st. i.e. above pages which would normally be ranked higher for relevancy by their algorithm.

I havent measured it but I would guess having a search box as in IE7 will have more effect on direct navigation long term, as users come to realise they can type in bits of urls (even with some mistakes) into the search box and most of the time still get to where they think they want to be in a way thats quicker than using the address bar.

By: Seven Mile: The Cold War Against Direct Navigation

Seven Mile: The Cold War Against Direct Navigation — Sat, 07 Apr 2007 22:34:46 +0000

I like this post on Frank Michlick’s blog.. It speaks to valid points that all “direct navigation” operators have seen for a while… and it’s a very catchy title Frank [...]