While I did see the Sendori booth at DomainFest Global, I did not get to talk to them there. So I was glad to find out that TechCrunch posted something about them yesterday.

Sendori is a traffic broker company that connects domain owners and advertisers. TechCrunch’s Marshall Kirkpatrick has more information:

Sendori will auction off redirects from parked domains through their servers and to sponsored advertiser pages.

There’s a $2000 minimum buy-in for advertisers and the company is just expanding beyond very small beta tests now. Advertisers bid on a per-visitor basis. Sendori is currently running on angel funding.

The company’s patent pending technology will use cookies to ensure that visitors are redirected to the same page for 30 consecutive days even if the winning bidder has changed. Sendori will also track sales conversion rates for visitors it redirects to your site, it will allow advertisers to geotarget redirects and it will (try to) monitor and block click-fraud automatically.

[via TechCrunch]