Marchex Sets 2007 Open List Target Integration and Launch Date, adds Director

30th Jan 2007 · Posted in Press Releases by admin · 1 Comment

As reported earlier, Marchex is going to expand the integration of the content from the OpenList site into their domain portfolio.

Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced that it plans to integrate content and functionality from its Open List search and content aggregation engine across more than 100,000 Marchex Web sites by June 30, 2007. Marchex also announced that it plans to launch an expanded version of Open List (www.openlist.com) by September 30, 2007, as a standalone destination and search guide that will provide relevant, searchable content and data on more than 15 million businesses segmented into more than 20,000 categories.

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Marchex today announced the hiring of Chris Linnett for the position of Open List Director. Linnett will be responsible for evolving the Open List business, which includes bringing Open List content to Marchex’s proprietary Web sites, creating a unique consumer Web site experience at OpenList.com, expanding advertiser relationships, and building new partnerships around Open List’s unique data paradigm.

Linnett has extensive experience in the online consumer space, including 12 years at Microsoft, where he was responsible for the design and development of some of Microsoft’s leading online properties, including the MSN home page and Office Online. He holds a Ph.D. in cognitive psychology from the University of California at Berkeley, as well as a bachelor’s degree from Pomona College.

[Press Release]

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  1. [...] Hats off to Marchex (MCHX), a company that has always innovated in our space, be it for example by amassing a huge collection of zip-code domains or now by integrating content across 100,000 different domains. While the zip-code domains did not start a new direct navigation trend (at least as far as I know), the content integration appears to have had a positive effect on repeat visitors for their domain names according to initial trials. Marchex even managed the full integration to be ready before the initially announced launch date of June 30th. [...]

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