Comments on: Different types of direct navigation and type-in traffic http://www.domaineditorial.com/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/ Wed, 27 Jan 2010 17:15:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Berkowitz (MSN Search) On Domains?! at CON·CEP’TU·AL·IST http://www.domaineditorial.com/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/comment-page-1/#comment-133 Steve Berkowitz (MSN Search) On Domains?! at CON·CEP’TU·AL·IST Wed, 11 Apr 2007 14:15:08 +0000 http://www.domaineditorial.com/archives/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/#comment-133 [...] Hint: What is Direct Navigation ? 1,2,3,4 [...] [...] Hint: What is Direct Navigation ? 1,2,3,4 [...]

]]> By: Stephen Douglas http://www.domaineditorial.com/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/comment-page-1/#comment-132 Stephen Douglas Sun, 11 Mar 2007 07:57:04 +0000 http://www.domaineditorial.com/archives/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/#comment-132 Breaking down the types of "URL directed" or "typein" traffic is a much-needed area of semantic description for our industry, since as Tom pointed out, not all searching for something on the net isn't done through search engines. I like his breakdown of these type of "natural" traffic sources: BRAND, BUZZ, BROWSER SEARCHING (direct navigation), RETURN, TYPO >>> (B, B, BS, R, T) >>>> BBBSRT >>>>> "BSRT>>>> "Buzzert" ;p) So the word "Buzzert" would cover all of Tom's definitions for "direct navigation", and hopefully we could replace that term "Direct Navigation" that most domainers use to describe directly typing in the domain name into the URL locater of the browser, or "browser bar". For a simple example of why "direct navigation" is not original to domaining and would be fairly confusing in educating the public, make the phrase a google "alert" and see how many google news stories show up on your home page or are emailed to you. Main root topics for "direct navigation" are GPS locators, moving about a website, and at times directing your boat across a lake. Of course, comments about Marchex will show up enough times to keep direct navigation "on course" for domainers. ;-) Breaking down the types of “URL directed” or “typein” traffic is a much-needed area of semantic description for our industry, since as Tom pointed out, not all searching for something on the net isn’t done through search engines. I like his breakdown of these type of “natural” traffic sources:

BRAND, BUZZ, BROWSER SEARCHING (direct navigation), RETURN, TYPO
>>>
(B, B, BS, R, T) >>>> BBBSRT >>>>> “BSRT>>>> “Buzzert” ;p)

So the word “Buzzert” would cover all of Tom’s definitions for “direct navigation”, and hopefully we could replace that term “Direct Navigation” that most domainers use to describe directly typing in the domain name into the URL locater of the browser, or “browser bar”.

For a simple example of why “direct navigation” is not original to domaining and would be fairly confusing in educating the public, make the phrase a google “alert” and see how many google news stories show up on your home page or are emailed to you. Main root topics for “direct navigation” are GPS locators, moving about a website, and at times directing your boat across a lake. Of course, comments about Marchex will show up enough times to keep direct navigation “on course” for domainers. ;-)

]]> By: Frank Michlick http://www.domaineditorial.com/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/comment-page-1/#comment-131 Frank Michlick Wed, 29 Nov 2006 14:57:33 +0000 http://www.domaineditorial.com/archives/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/#comment-131 Tom, I think we are getting there ;-) Thank you for your comment. Tom, I think we are getting there ;-) Thank you for your comment.

]]> By: Tom Hall http://www.domaineditorial.com/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/comment-page-1/#comment-130 Tom Hall Tue, 28 Nov 2006 20:52:50 +0000 http://www.domaineditorial.com/archives/2006/11/28/different-types-of-direct-navigation-and-type-in-traffic/#comment-130 Frank, I completely agree, in the current domaining vocabulary there aren't enough ways to accurately describe type-in traffic....and you seem to have the best short list going right now! I did make some comments on OptimizedDomains.com about how I appreciate the term "browser searching" for its succinctness in definition. (From a domaining perspective, It may be helpful if we change the paradigm that all searching is primarily done through engines.) Maybe the list could look like: FORMS OF TYPE-IN TRAFFIC (aka DIRECT NAVIGATION) *Brand (solicited traffic using marketing dollars) *Buzz (solicited traffic using word of mouth) *Browser Searching - (search related direct navigation) *Return (incl. bookmarks, favorites, etc.) *Typos (errors and such) Frank,

I completely agree, in the current domaining vocabulary there aren’t enough ways to accurately describe type-in traffic….and you seem to have the best short list going right now!

I did make some comments on OptimizedDomains.com about how I appreciate the term “browser searching” for its succinctness in definition. (From a domaining perspective, It may be helpful if we change the paradigm that all searching is primarily done through engines.)

Maybe the list could look like:

FORMS OF TYPE-IN TRAFFIC (aka DIRECT NAVIGATION)
*Brand (solicited traffic using marketing dollars)
*Buzz (solicited traffic using word of mouth)
*Browser Searching – (search related direct navigation)
*Return (incl. bookmarks, favorites, etc.)
*Typos (errors and such)

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