Demand Media buys Intermix online properties from News Corp.

22nd Nov 2006 · Posted in Press Releases by admin · Comments Off

Only 16 months after News Corp. purchased Intermix (which includes MySpace) they are selling most non-MySpace properties to Demand Media, which is headed by former Intermix CEO Richard Rosenblatt.

“Our strategy is to build the next generation of new media companies. To do this requires a proprietary platform that fuels user-driven publishing, social networking and community development,” Rosenblatt, CEO, chairman and founder of Demand Media, told ClickZ.” The acquisition helps us to both build out our proprietary platform and add to our stable of media properties.”

The assets involved include more than 20 Web sites, including casual gaming site Grab.com, entertainment site FlowGo.com, and how-to site SoYouWanna.com; lead-gen network Focalex; and the remains of Intermix’s Social Labs subsidiary, not including MySpace.

[via ClickZ]

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