Comments on: Traffic: Madison Avenue visits Domain Investors http://www.domaineditorial.com/2006/10/30/traffic-madison-avenue-visits-domain-investors/ Tue, 18 Aug 2009 12:53:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Stephen Douglas http://www.domaineditorial.com/2006/10/30/traffic-madison-avenue-visits-domain-investors/comment-page-1/#comment-121 Stephen Douglas Wed, 01 Nov 2006 03:48:32 +0000 http://www.domaineditorial.com/archives/2006/10/30/traffic-madison-avenue-visits-domain-investors/#comment-121 This is the single most important goal of domain investors, and the angle of "generic domains = seal of approval" is as good as it gets in describing the necessity for big companies to own the domain names of their generic product/service descriptions. I tell this to my clients everyday, and it's slowly sinking in. Unfortunately for the majority of businesses, it will be too late through the gate and they'll be left out of the superb marketing power of a generic descriptive domain. Let's hope that a concentrated and organized effort by responsible, non-exclusive domain industry leaders materializes to achieve this. Stephen Douglas Successclick.com This is the single most important goal of domain investors, and the angle of “generic domains = seal of approval” is as good as it gets in describing the necessity for big companies to own the domain names of their generic product/service descriptions. I tell this to my clients everyday, and it’s slowly sinking in. Unfortunately for the majority of businesses, it will be too late through the gate and they’ll be left out of the superb marketing power of a generic descriptive domain. Let’s hope that a concentrated and organized effort by responsible, non-exclusive domain industry leaders materializes to achieve this.

Stephen Douglas
Successclick.com

]]> By: » Traffic Miami 2006 Conference Summary (DomainEditorial.com) http://www.domaineditorial.com/2006/10/30/traffic-madison-avenue-visits-domain-investors/comment-page-1/#comment-120 » Traffic Miami 2006 Conference Summary (DomainEditorial.com) Mon, 30 Oct 2006 05:48:14 +0000 http://www.domaineditorial.com/archives/2006/10/30/traffic-madison-avenue-visits-domain-investors/#comment-120 [...] Madison Avenue visits Domain Investors [...] [...] Madison Avenue visits Domain Investors [...]

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