Traffic: Madison Avenue visits Domain Investors
In a session at last week’s Targeted Traffic Conference in Hollywood Florida Madison Avenue visited the Domain Investors.
The main result of this discussion between the domain industry and Madison Avenue was that both sides need to educate each other further. Big businesses are taught day in/out to create brands, not generics. They will have to learn that generic terms can work as a seal of approval for their business, bringing them the web traffic of an entire business category. Also the domain industry will have to learn how to better show the value of domains – for example by providing more examples similar to the success of hotels.com.
[...] Madison Avenue visits Domain Investors [...]
This is the single most important goal of domain investors, and the angle of “generic domains = seal of approval” is as good as it gets in describing the necessity for big companies to own the domain names of their generic product/service descriptions. I tell this to my clients everyday, and it’s slowly sinking in. Unfortunately for the majority of businesses, it will be too late through the gate and they’ll be left out of the superb marketing power of a generic descriptive domain. Let’s hope that a concentrated and organized effort by responsible, non-exclusive domain industry leaders materializes to achieve this.
Stephen Douglas
Successclick.com