Following the footsteps of Marchex (purchase of OpenList), Internet REIT (partnership with Associated Content) and Demand Media (purchase of eHow), NameMedia announced that they aquired Morefocus Group Inc. Morefocus operates “more than 350 vertically targeted sites“, owns proprietary content on “more than 5,000 topics” and has a “database of more than 10 million consumers” according to the press release.

“This acquisition gives NameMedia a rich repository of content that we can deploy across our network of highly targeted online properties,” said Kelly Conlin, CEO of NameMedia. “In addition, Morefocus has pioneered permission-based psychographic tracking and dynamic contextual promotion, forging a connection between high-value content and relevant marketing messages that will fit perfectly with our strategy of delivering highly-qualified leads to marketers.”

The terms of the deal were not disclosed and Morefocus will remain in its San Diego headquarters.

[Press Release]