Internet REIT partners with Associated Content
Following Demand Media with eHow and Marchex (MCHX) with OpenList Internet REIT announced a partnership with Associated Content today.
Under the terms of the agreement, Associated Content will provide content for many of iREIT’s premium sites, including Netster.com, Consulting.com, HispanoMundo.com, MovieClips.com, MutualFunds.com, and VietnamWar.com.
Associated Content is transforming the user-generated content model by paying its quickly-growing online community of Content Producers for original audio, video and text and publishing this content across its partner sites, as well as its own central property www.associatedcontent.com. With its innovative approach and an interactive community of thousands of talented community members, Associated Content is the leading provider of diverse, original and comprehensive content that adds depth, substance and personalities to Web sites.
This underlines the serious intention of some of the large domain portfolio holders to develop their portfolios.
Associated Content (website, no information on the partnership)
Internet REIT Press Release
[...] Following the footsteps of Marchex (purchase of OpenList), Internet REIT (partnership with Associated Content) and Demand Media (purchase of eHow), NameMedia announced that they aquired Morefocus Group Inc. Morefocus operates “more than 350 vertically targeted sites“, owns proprietary content on “more than 5,000 topics” and has a “database of more than 10 million consumers” according to the press release. “This acquisition gives NameMedia a rich repository of content that we can deploy across our network of highly targeted online properties,” said Kelly Conlin, CEO of NameMedia. “In addition, Morefocus has pioneered permission-based psychographic tracking and dynamic contextual promotion, forging a connection between high-value content and relevant marketing messages that will fit perfectly with our strategy of delivering highly-qualified leads to marketers.” [...]