From an article in the National Post:

Yellow Pages said yesterday it picked up the suite of sites — including autos.ca, debts.ca, doctors.ca and RVcampgrounds.ca — from Montreal-based Emall.ca Inc. for $2.5-million. It is a tiny investment compared with the close to $4-billion Yellow Pages has spent in the past year to buy the former Telus Corp. phone book business in western Canada and a range of specialized classified publications across Canada including Auto Trader.

But Yellow Pages chief financial officer Christian Paupe said the acquired Web addresses will “become a very precious inventory. Online is the future. We don’t exactly know how this space is going to evolve, exactly. But I’m convinced this was a no-brainer for $2.5-million. Their worth over time will be very significant.”

Indeed. $6250 per category-specific domain seems like a good deal, even though it’s probably a new high for a .CA portfolio sale. But for a Yellow Pages directory provider, this is a no-brainer purchase, indeed.

Yellow Pages chief executive Marc Tellier said some of his new sites, such as attorneys.ca, may feature basic editorial content, such as advice on how to select a lawyer, as well as contact information for local advertisers.

Time to renew your .CA domains Looks like emall still got a couple of them left as well.

[Thank you Adam]