Hidden in a Wall Street Journal article on the value of domains and the space in general and “flashgames.com” in specific is the following line:

To provide the technology for offering upgraded content, Demand has also purchased eNom Inc., a large domain name registrar based in Bellevue, Wash.

“These domain names are really the raw land of the Internet,” says Fred Harman, managing director of Oak Investment Partners, one of Mr. Rosenblatt’s backers. “Richard is a real-estate developer, taking the raw land and developing it … We’re trying to liberate these domains from the cybersquatters and actually put them to good use.”

The venture has already acquired 150,000 domain names — including flashgames.com — and plans to aggressively acquire more.

Apparently this re-inforces the current trend to ‘develop’ parked domains by marrying actual content with the advertising.

Meanwhile Demand Media’s website is still rather sparse. So far (aside from a Flash intro) they have added a link to the scanned version of the article in the Wall Street Journal.

More details are found in eNom’s Press Release:

eNom, Inc., one of the world’s largest Internet domain name registrars, announced that it has been acquired by Demand Media, Inc., a new company headed by former MySpace.com chairman, and former CEO of Intermix Media, Richard Rosenblatt. Los Angeles-based Demand Media will broaden eNom’s offerings by developing proprietary content tools and technologies, as well as new online advertising opportunities for eNom’s clients.

With the acquisition, Paul Stahura, eNom founder and CEO, becomes president and chief operating officer of Demand Media. Terms of the private sale were not disclosed.

Demand Media, Inc’s Chairman and CEO Richard Rosenblatt, described by the Wall Street Journal as a “serial Internet entrepreneur,” ran MySpace.com’s parent company, Intermix Media Inc., and negotiated its sale to News Corp. for more than $650 million last year. Richard was also the founding investor and vice-chairman of Great Domains, as well as Chairman and CEO of iMALL, Inc. In addition to eNom, Inc., Demand Media, Inc. also purchased San Francisco-based eHow Inc., which provides niche content for websites.