Comments on: Know your traffic (different types of domain/website traffic)

By: mark

mark — Thu, 05 Apr 2007 16:02:14 +0000

Good article and although i agree with

This category monetizes miss-spellings of popular high-traffic domains. If investing into this type of domains, one should be very careful to avoid trademark conflicts etc.

Im not sure most other domainers do.

By: » Different types of direct navigation and type-in traffic (DomainEditorial.com)

Tue, 28 Nov 2006 19:40:15 +0000

[...] Tom Hall breaks down type-in traffic into solicited and unsolicited. It reminded me of my article on different types of traffic, where I tried to address the different types of Direct Navigation Traffic by breaking it down into type-in traffic and typo traffic. I like the approach to take a look at how the user comes up with the domain in order to help categorization, but maybe in the end two types is not enough, since this would only address the initial visit. And then there’s of course the technical challenge of tracking this information, since it all almost looks the same in the logfiles. Basically the breakdown OptimizedDomains is taking looks at the difference between a domain that represents a brand (i.e. myspace.com) and a descriptive domain that describes a service or product (i.e. shoes.com). If we look a bit closer, there are a couple of more details we could add: [...]

By: Frank Michlick

Frank Michlick — Thu, 01 Jun 2006 03:26:14 +0000

Domo Sapiens was so kind to point me to a thread at DomainState.com in which he referenced this article.

http://domainstate.com/showthread.php3?s=&threadid=63448&pagenumber=4

Since I haven’t been able to receive the confirmation email for my signup at DomainState so far, I will answer snoopy’s question here:

Not sure why he has put typo traffic and direct navigation under different sections.

While the origin of typo traffic is pretty much the same as type-in traffic, the intention is to reach a different site than the one where the user ends up. To me this means a different level of targeting, a different quality of traffic and thus warrant’s it own category. Often this is also seen as a different category in domain evaluations or law-suits, especially when we are talking about typo-variants of brand names.